The Mā Projectby Merav Ben Loulou | 26.08.17
The Mā Project created by Ori Topaz originated when the designer regarded the point of friction that exists between a person and their bag—the physical and metaphoric friction that exists between a people and their belongings as they stroll along from place to place.
The bags Topaz created do not hang on the body, but rather wrap around it and bond with it as if extending its abilities, creating an innovative physical dialogue. The concept has roots in Japanese philosophy, and stands for what could be translated as negative space. Topaz chose to harness the negative space created by the body in order to reform the bag’s configuration—combining bag, body, movement and place into one unified material entity. The bag becomes a second skin, a new organ, a prosthesis—a hanging pocket between a person and their daily life.
Photography: Merav Ben Loulou
Photo Assistant: Amit Shemesh
Muse: Amitay Shulman
Hair & Make: Rotem Asias